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Privacy Policy
Dated December 2024

What does this privacy policy cover?

Your privacy is extremely important to Babybirth. We are committed to protecting your Personal Data (as that term is defined further below). We want to be transparent with you about how we collect and use your Personal Data in making our website and other services available to you and tell you about your privacy rights and how the law protects you. This Privacy Policy aims to give you information on how we collect and processes your Personal Data.
 
By using our services, you agree to the collection, use and transfer of your Personal Data as set out in this Privacy Policy. With that in mind, this Privacy Policy covers the following:
 
•    Who we are and how to contact us?
•    Personal data we collect from you
•    Personal data we collect from other sources
•    How we use your personal data and why?
•    Who we share your personal data with?
•    How we keep your personal data secure
•    How long we store your personal data?
•    Your rights in relation to your personal data
•    Marketing communications
•    Our policy on children and new births
•    Third party links
•    Changes to this privacy policy

We may revise this Privacy Policy from time to time, with or without notice to you. 
If that happens, the new version of this Privacy Policy will be made available on this page.

Who we are and how to contact us?
Babybirth operates the service and is therefore the controller of your Personal Data

How to contact us?
You can contact us by emailing: info@babybirth.ae
Or via whatsapp on: +971585223237

Personal data we collect from you:
The Personal Data we collect directly from you is outlined below.

“Personal Data” is information about an individual from which that individual is either directly identified or can be identified. It does not include ‘anonymised data’ (which is information where the identity of an individual has been permanently removed). However, it does include ‘pseudonymised data’ (which is information which alone doesn’t identify an individual but, when combined with additional information, could be used to identify an individual). For the avoidance of doubt, information about (For example) properties that you have listed does not constitute your Personal Data, as it cannot be used to identify you, and this Privacy Policy does not apply to such information.

Identity Data: First name, last name, username or similar identifier, profile photo, gender and age.

Contact Data: Email address, physical address and telephone number(s).

Location Data: Approximate location if you enable this feature via your device.

Listings Data: Details about your previous and current listings on our database, as well as details of other users’ listings that you have viewed.

Partial Payment Data: Partial credit card details may be retained on file if you need to make a payment through the Platform or otherwise to us. We do not retain your full payment data for security reasons.

Marketing Data: Your preferences in receiving marketing messages from us.

Chat Data: Details of messages that you exchange with us or other users of the Platform, for example via WhatsApp.

Call Data: Recordings of calls between you and our teams, or between you and other users or Agents which you contact about a property through a form or link on the Platform, which are recorded for monitoring and training purposes.

Behavioural Data: Inferred or assumed information relating to your behaviour and interests based on your activity on the Platform. This is most often collated and grouped into ‘segments’ on an aggregated basis.

Technical Data: Internet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website or use our services.

Aggregated data: We also collect, use and share ‘aggregated data’, such as statistical or demographic data for a number of purposes. Aggregated data may be derived from your Personal Data, but once in aggregated form it will no longer constitute Personal Data as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Behavioural Data to calculate the percentage of users accessing a specific Platform feature. However, if we combine or connect aggregated data with your Personal Data so that it can directly or indirectly identify you, we treat the combined data as Personal Data which will be used in accordance with this Privacy Policy.

Special categories of personal data: We do not knowingly collect any ‘special categories of personal data’ about you (this includes, for example, details about your race or ethnicity, religious or philosophical beliefs, political opinions, information about your health, genetic and/or biometric data, and information about criminal offences and convictions). We advise you not to share any of that data with us. However, should you choose to share such data with us or other users of the Platform, you consent to us processing such data in accordance with this Privacy Policy.

What happens if you refuse to provide necessary Personal Data?
You do not have to provide any Personal Data to us. However, where we need to process your Personal Data either to grant you access to our services or to comply with applicable law, and you fail to provide that Personal Data when requested, we may not be able to provide you access to the Platform. For example, we need your email address in order to register your account on the Platform.

Personal data we collect from other sources
In addition to the Personal Data that we collect directly from you (as described in the section immediately above this one), we also collect certain of your Personal Data from third party sources. These sources are set out below.

Social media platforms

  • Identity Data
  • Contact Data

Our affiliates

  • Identity Data
  • Contact Data
  • Marketing Data

Analytics providers

  • Behavioural Data
  • Technical Data

Advertisers

  • Behavioural Data
  • Technical Data
How we use your personal data and why ?
We will only use your Personal Data for the purposes for which we collected it as listed in these terms, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your Personal Data for an unrelated purpose, we will update this Privacy Policy and we will explain the legal basis which allows us to do so (please refer to the ‘Changes to this Privacy Policy’ section further below).
 
What is our ‘legal basis’ for processing your Personal Data?
In respect of each of the purposes for which we use your Personal Data, applicable privacy laws require us to ensure that we have a ‘legal basis’ for that use. Most commonly, we will rely on one of the following legal bases:
  • Where we need to process your Personal Data to meet our contractual obligations to you (“Contractual Necessity”).
  • Where we need to process your Personal Data to comply with our legal or regulatory obligations (“Compliance with Law”).
  • Where we have your consent to process your Personal Data for a specific purpose (“By Consent”).
How we keep your data secure?
We have put in place appropriate digital security measures to prevent your Personal Data from being accidentally lost or altered, or used or accessed in an unauthorised way. We limit access to your Personal Data to those employees and other staff who have a business need to have such access. All such persons are subject to a contractual duty of confidentiality. We have put in place procedures to deal with any actual or suspected Personal Data breach. In the event of any such breach, we have systems in place to mitigate any impact to your privacy and to work with relevant regulators to rectify and such breach.
 
How long we store your personal data?
We will only retain your Personal Data for as long as we reasonably need to use it for the purposes set out in this Privacy Policy, unless a longer retention period is required by applicable law (for example, for regulatory purposes). Under some circumstances, we may anonymise your Personal Data so that it can no longer be associated with you. We may retain such anonymised data indefinitely. Our data retention policies are reviewed at regular intervals and comply with all applicable requirements.
 
Your rights in relation to your personal data

Under some circumstances, you may have certain rights in relation to your Personal Data. For example, you may have the right to:

  • Request access to your Personal Data. This allows you to receive a copy of the Personal Data we hold about you, and to check that we are lawfully processing it.
  • Request the erasure of your Personal Data. This allows you to ask us to delete or remove your Personal Data from our systems where there is no good reason for us to continue processing it.
  • Object to the processing of your Personal Data. This allows you to object to our processing of your Personal Data for a specific purpose (for example, for marketing purposes).
  • Request the transfer of your Personal Data. This allows you to request the transfer of your Personal Data in a structured, commonly-used, machine-readable format, either to you or to a third party designated by you.
  • Withdraw your Consent. This right only exists where we are relying on your Consent to process your Personal Data. If you withdraw your Consent, we may not be able to provide you with access to the certain features of our data holding areas. We will advise you if this is the case at the time you withdraw your Consent.
Please note that not all of the rights listed above may be available to you, and some rights may only be exercisable in specific circumstances.
 
How to exercise your rights?
If you want to exercise any of the rights described above, please contact us. We may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that your Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month of receipt. Occasionally, it may take us longer than a month if your request is particularly complex or if you have made a number of requests. In this case, we will notify you and keep you updated. Although we will typically not charge a fee for exercising your rights described above, we reserve the right to charge a reasonable fee in some circumstances (for example, if your request is unreasonable or if you submit an excessive number of requests).
 
Complaints
If you would like to make a complaint regarding this Privacy Policy or our practices in relation to your Personal Data, please contact us. We will reply to your complaint as soon as we can. If you are unsatisfied with our response to any issue that you raise with us, you may have the right to submit a complaint to the relevant data protection authority.
 
Marketing communications
You can ask us to stop sending you marketing messages at any time by informing us at any time, or by following the ‘Unsubscribe ’ link included at the bottom of any marketing email you receive from us.
 
Our policy on minors
Our services are not intended to be used by minors, and we do not actively monitor the age of our users. However, if you become aware that a minor has been using the Platform in breach of this restriction, please contact us if you would like us to remove their Personal Data from our systems.
 
Third party links
This Platform may include links to third party websites and applications. Clicking on those links will take you off-Platform and may allow third parties to collect or share your Personal Data. We do not control these third party websites and applications and are not responsible for their privacy practices. When you leave our Platform, we encourage you to read the privacy policy of every website and application you visit.
 
Changes to this privacy policy
We reserve the right to update this Privacy Policy at any time, with or without notice to you. Where that is the case, we will update this page to display the revised Privacy Policy and may also under certain circumstances notify you (for example, by email). Any revisions to this Privacy Policy will be effective immediately once posted on this page.
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